After spending the weekend skiing at Vail (a rare and lucky treat), I’ve been thinking about the quintessential “ski town” aesthetic that the town has established. From your first turn off of I-70, you know that you’re in a special kind of mountain town, one that certainly emphasizes aesthetics and experience over economy or accessibility. In addition to the world-class skiing, I think that visitors are drawn to Vail by its “alpine town” aesthetic, reminiscent of classic European ski towns and alpine villages.
When I began looking at what makes Vail look so classic, I was drawn to the colors and shapes of buildings. Most buildings are brightly colored (notably the Ritz-Carlton, which is humongous and yellow), and many have pointed roofs and/or spires (again, note the Ritz-Carlton). This is such a notable aesthetic because modern architecture often favors duller colors, and towns are often a more varied assortment of building shapes and sizes.
Another great aspect (and my favorite detail) of this aesthetic is the use of balconies, shutters, and trim work on all of the buildings. For instance, the wooden balcony railing at Pepi’s (restaurant with the flags in the images below) has such a characteristic look to it, framing the numerous flower boxes. This ornate detail suggests that visitors can actually enjoy the establishment (and its outdoors) regardless of season, which seems to be a look that much of today’s architecture ignores.