Aesthetic Exploration: Aesthetics of Apple
Sleek, sexy, contemporary design is the cornerstone of Apple. From Macs to iphones, Apple has defined contemporary aesthetics for its products, making it the most valuable company in the world (www.finance.yahoo.com, “Can Apple Hold Its Place as World’s Most Valuable Company Again in 2017?” January 3, 2017). Once a fledgling computer software and hardware business trying to compete with software behemoth Microsoft and hardware giant IBM, Apple was formed April 1, 1976 according to Apple.com. In 2007 the iphone transformed the market and the company.
Visionaries who pioneered the transformation include high school friends Steven Jobs and Steven Wozniak. Since its inception, apple has influenced everything from operating software to products such as the iphone and transformed an industry with superior aesthetically designed products.
Defining attributes of Apple aesthetics include:
-Clarity and brightness of colors
-Sleek styling with rounded edges, smooth surfaces (non-textured anything), shiny, a cool color palette for the base materials like white and silver.
-High quality materials compared to competitors: plastics, glass, and metal which allow slim, thin, non-bulky, lightweight design with a superior feel.
-Forefront of technology with touchscreens, for example, the iphone when the standard was a Blackberry with a keyboard.
Below Images and Captions are courtesy of:
POWERMAC G3 ALL-IN-ONE – 1998
These were sold to the educational market only. Image: Wikipedia
IMAC G3 TRAY-LOADING, BONDI BLUE – 1998
In doing away with the tower and keeping the computing power, Apple completely revolutionized the desktop computer industry. The iMac G3’s were available in a bouquet of various colours. Johnathan Ive, the designer who was later the mastermind of the Cube, designed the iMac G3. Image: Wikipedia
IMAC G4 – 2002
The iMac G4 was produced from 2000-2004 and represents the first iteration of Apple’s desire to “slim down” the components necessary for an out of the box personal computer experience. It was nicknamedthe iLamp because of its swiveling monitor. Image: Marc Burr
POWER MACINTOSH G3 – 1997
The PowerMac G3 was tested and proven to be the fastest desktop computer of its time by Byte Magazine. Image: Wikipedia
POWERMAC G3 BLUE AND WHITE – 1999
This shared the hardware with its predecessor but little else. The case was redesigned to bring it in line with the new iMac. Image: Apple.com
IPHONE – 2007
The iPhone is the cellular phone of choice of nearly every tech aficionado, even winning over BlackBerry fanboys with its touch screen and wide range of cheap and free applications available from the iTunes AppStore. Image: Apple.com
IPOD Fourth Generation – 2008