C’est Normal owns the rights to all of these images and Jon Olsson the rights to his video blog.
The aesthetic I chose was a brand called C’est Normal – this clothing brand was created in October of 2018. There are four creators behind the brand, those being: Jon Olsson Deler, Janni Olsson Deler, Benjamin Ortega, and Rickard Deler. The inspiration behind the brand manifested from the idea of not conforming to what’s known or expected. C’est Normal itself means: “It is normal.” The brand however, stands for the opposite. The creators come from different backgrounds but all live their lives in a way that lives up to the brands ideals. Whether it be skydiving, cliff jumping, heli skiing or taking private jets and helicopters around the globe, their lifestyles represent the brand. The main article of clothing I want to focus on is the orange shirt with the drawstring. This aesthetic is appealing to me because as a person who grew up wearing a shoestring belt, this is an all-in-one tee with the appearance I was going for. The cuts on the shirts along with the length go along with the trends that can be seen in today’s fashion. Lastly, the clothing is made in Porto, Portugal and the fabric is very nice, but this comes with a cost.
The clothing won’t start selling again until mid-spring. This is due to the admiration of the product from the creators fans. This shows the importance of creating an aesthetically pleasing product combined with a good story. The clothing isn’t being sold again until mid-spring because the creators want more time to create a good product and tie up the loose ends.
Bartel, & Bartel. (2018, December 18). C’est normal – Sweden. Retrieved from https://www.merchandise-essentials.com/top_100_brands/cest-normal-sweden/
Billinger, L. (2018, August 30). Janni och Jon Olsson Delér släpper egna märket “C”est normal”. Retrieved from https://modette.se/mode/913454-janni-och-jon-olsson-deler-slapper-egna-market-cest-normal
C’est Normal. (n.d.). Retrieved from https://www.finn.no/bap/forsale/ad.html?finnkode=135507364
Inspired by c’est normal. (2019, January 12). Retrieved from https://www.pinterest.com/mikistencl/inspired-by-cest-normal/?lp=true
Kim, Bianca, & Paula. (2018, December 11). C’EST NORMAL CHRISTMAS EDITION. Retrieved from https://janniolssondeler.com/2018/12/11/cest-normal-christmas-edition/
Olsson, J. (2018, October 23). WE ARE LAUNCHING c’est normal™! | VLOG³ 73. Retrieved from https://www.youtube.com/watch?v=Vk6jxg-t8dE