Through my exploration of design aesthetics, I chose to talk about minimalism. This design aesthetic is centered around generating art which consists of placing more emphasis on the quality over the quantity, following the ethos of “less is more.” This is an intriguing art form to me due to the care which artists must take to ensure their work is of proper quality. With so few details, the process of selecting the subject, background, or pattern can be much more important than the actual details of the art. This style of art often leads to really creative methods of depicting a scene, subject, or just combining colors in a minimalistic style.
History of Minimalism
The minimalism movement began in the 1960s, quickly rising in popularity throughout the 1970s. It’s origin is commonly associated with New York. Artists slowly began to favor simpler shapes, patterns, and colors in their works. Minimalist artwork can be seen throughout most of the 20th century, however, the movement did not gain traction until the 1960s. Once the movement started to become popular, artists began shifting away from the excessive art layers involved with other art styles from the time. “This minimalist trend permeated not only the realms of painting and sculpture but also architecture, product design, and eventually interior design and lifestyle.” 
Key Aspects of Minimalism
The following are often key identifiers of minimalism :
- “Less is More” – The purpose of minimalism is to reduce clutter and extra details by reducing the art down to a simple, yet carefully selected form and in doing so more emphasis is placed quality over quantity.
- Solid colors – Commonly minimalist works will consist of solely solid colors or smooth gradients. This adds to the minimalist aesthetic by removing distinctive details which can arise from textured or other non-solid colors.
- Consistency – Consistency is key in minimalism. This can be stated with respect to color, shape, and patterns.
Specific Examples of Minimalism
The T3 Pocket Radio is evidence of early aspects of minimalism. The design, format, and layout of this radio removes as many unnecessary details as possible. What remains are the components critical for function which allows the perfect minimalistic design. Key details which show that this conforms to the minimalistic aesthetic are the simple, repetitive hole pattern, limiting the number of “ticks” on the dial, and limiting the controls. This is also common in many modern day electronics as well, notably Apple products which prioritize a sleek minimalistic look.
Apple is commonly known to prioritize a minimalistic look with their products. On nearly all of their products, they do their best to design with a sleek minimalistic look in mind, slightly different than the classic minimalist look which is generally thought of. Regardless, consumers love their products because of the sleek, modern, minimalist look.
Logos in general are mostly minimalistic logo designs. While logos have been using minimalistic designs since before the movement started, many companies are realizing that simpler logos are more marketable and memorable.  Logos, however, are on the verge of being minimalist. While they are minimalist in the literal sense, they do not do so because it is the art style they wish to design in, they choose to do so because of the benefit of having a simple logo. While simple and minimalist can often be interchanged, in this instance, it depends significantly on the logo whether it should be classified as a minimalist logo or just a simple logo.
This untitled work by Robert Morris was created towards the beginning of the minimalist movement. He uses four mirrored cubes placed in a grid in order to create his finished art. While it is not complicated, he does put purpose into selecting his medium of art. By utilizing the mirrored cubes, his artwork conforms to the colors where it is placed.
This untitled piece by Lera Danilova is a piece which nails the three key aspects mentioned earlier. By drawing the desert mountains using similarly styled contours, pastel and desert based colors, and limiting the details added, she conforms to “Less is More,” consistency across colors and patterns, and solid colors.
More Examples of Minimalism
With the rising popularity of minimalism, what does the future look like? Minimalism itself is a very broad topic and can even be merged into many other aesthetics. This can be beneficial when the compliment each other, one example being formalism. Formalism and minimalism are very similar in the sense that they neglect aspects of art which are not beneficial to the core of the art piece. The example below demonstrates crossover between the two aesthetics.
Following this example of the crossover between two aesthetics, it does not always makes sense to combine minimalism with other aesthetics. In cases where fine details, texture, shading, and other details of artwork are defining characteristics, minimalism and other aesthetics will encounter direct conflict.
Furthermore, with the rise of minimalism, it may eventually come to a state where minimalism becomes overused. I, however, don’t see this becoming a problem in the near future. Within art, different art movements slowly shift in and out of popularity, but they rarely encounter stark changes within the art world causing a saturation of the aesthetic.
Throughout the investigation into what minimalism really is, there really is no limit to what can be achieved. Minimalism is seen in all aspects of art, design, and more. It is even weaving its way into logo design. There are numerous different styles of minimalism, some which use similar contours, some which use minimalistic colors, and others which understand minimalism in their own way. All of these are proper minimalistic works of art which also leave a lot of room in between for newer and unique pieces to be created.