Growing up in Steamboat, I was surrounded by two main themes, Skiing and ranching. This meant that dressing up in our school meant either a suit or something similar to this:
This country western/Cowboy aesthetic has been around for a long time dating back to the 19th century in northern Mexico. This cowboy look was partial to cow herders and quickly spread to the southern US and South America as well as Australia, Spain and other parts of Europe. In each of these countries, the “cowboy look” turned into something a little different. One of the ways to see these different evolutions is through the types of cowboy hats.
One of the main aspects that has influenced this culture are rodeos and stock shows. Both of these got cowboys, normally from smaller towns or ranches, together and eventually led to the spread of cowboy culture into everyday life. One of the biggest stock shows and rodeo is the National Western Stock Show in Denver.
Another big contributor in this culture is music. Country music has been around for a while (since the mid 1900’s) with artists like Roy Rodgers and Johnny Cash. In recent years the music industry has had a huge impact on the idea of what country looks like and has changed it drastically.
The country western aesthetic is currently evolving faster than ever before from music, stock shows, and rodeo’s. Currently, people are personalizing the country aesthetic to match their lifestyle. From people in the inner city, to ranchers, country means something a little different. Going forward, there will always be aspects of the origins of the country western culture, but it will probably be mixed with something new as well.