Jean Hertzberg

Links, Upcycling

Your first log-in and how to make a post

January 20, 2021

Hello, Instructions on your first log-in and making a post can be found in the PDF below. HowToMakeAPost If you find any mistakes/ have questions, please contact me via Slack. Best, Behruz

A wall that waves sinusoidally in the horizontal plane, one brick in thickness

Wavy Walls

January 17, 2021

Zotero Library Access

January 14, 2021

Here’s how to get access to our Zotero online library. Zotero is a citation management tool like Endnote, Mendeley, Bibme, Citation Machine, etc. . Here I’ll describe how to get access to our group library “AesDes” where you can find references for the readings for our class as well as other texts, papers and websites…

Syllabus 2021 Spring

January 13, 2021

Here is the PDF of the syllabus

Schedule 2021 Spring

January 13, 2021

2021 This will get more filled in and adjusted as time goes on. It’s still hard to predict how fast we’ll be going. Week Monday Wednesday Friday 1 Jan 11, no class No class We’ll meet over Zoom from 11:30 to 12:20 MST. Link is in Canvas and Slack. Topics: Welcome, syllabus, first assignments (copyright,…

Initial Assignments 2021

January 13, 2021

Start a design notebook. Carry it with you always. Continually doodle in it, sketch details of design that catch your eye, practice shading and rendering etc. Read the syllabus. Really. Upload signed agreement (last page) in Canvas by midnight Wednesday January 20. Complete the AesDes Perception Survey by midnight Friday January 22! You will receive…

If You Just Enrolled

January 13, 2021

Please read the syllabus and the initial assignments. You can get caught up reading the lecture notes and/or watching the recordings of the lectures; these are linked on the schedule. Then send an email to Behruz, our TA, and ask him to set you up with Slack workspace access and a login to AesDes.org. Send…

Is Aesthetics in Design the right course for you?

January 12, 2021

I’m writing to give you a bit more information about the course, and get you thinking about your design projects for the course. You might have already gotten most of this in an email, but I’m always tweaking things, so please read again. This is an experimental course. We will be studying how to improve…

Welcome! Getting Ready for Spring 2021

January 11, 2021

Wow, it’s past time to update all this! Happy New Year! I want to welcome all students to the class this semester. This class can be as large as needed, and is open to all upper division students and grad students in the College of Engineering here at the University of Colorado Boulder, including Creative…

26 Apple’s Aesthetic: Jobs and Ive. Friday 4/24/20

April 24, 2020

Last lecture of the semester, although we have two more days of presentations (M,W) next week, plus the Expo on Sunday May 3, 7:30-9:30 pm, as a Zoom event. See Slack for details. Lecture Notes Partial Zoom recording

Perfectly Useless Products

April 17, 2020

https://www.theuncomfortable.com/ Chindogu is in contrast to perfectly useless objects by artist Katerina Kamprani.

Chindogu, the Art of Almost Un-Useless

April 17, 2020

A Chindogu is an object that you think could be a real product, but is not quite ready for prime time. http://www.chindogu.com/

25 Chairs: Eames Lounge to Monobloc and Beyond. Friday April 17, 2020

April 17, 2020

Today we looked at the evolution of chairs from 1950’s to present, embodied by the Eames Lounge chair and the ubiquitous Monobloc resin chair. We also looked at rendering glossy vs matte surfaces in hand sketching. Lecture Notes Zoom recording

24 Spheres, then Case Study: the Chair

April 15, 2020

We looked at sketching spheres. Shading is the key. Then we did breakout rooms so folks could discuss their projects. Then we looked at the evolution of the modern chair, from Thonet with his bentwood manufacturing innovations up to Charles and Ray Eames. Designers were inspired by both technology and previous designers. Lecture notes Zoom…

23 Anthropomorphic and Geometric Aesthetics

April 13, 2020

Today we finished up content from Universal Principles of Design. Anthropomorphic effects play in to our liking of human shapes, and geometric effects include our love of symmetry and the number 3. Lecture notes

22 Color and Magic Factor of 7. Friday April 10, 2020.

April 12, 2020

In research or design, any time you are doing something new, it will take you 7 times longer than you think it should. Why? The Unkown Unknown; a pandemic for example. We also talked about color; nomenclature (Pantone, color spaces), and ‘aesthetic’ combinations. A bit of physics and human visual perception. Lecture notes

21 Black, White, Red effects and Horizontal Cylinder Sketching

April 8, 2020

We watched videos from Universal Principles of Design on Black, White and Red effects. More on color on Friday. We also sketched horizontal cylinders. Lecture Notes Zoom recording

20 Aesthetics Game Critique

April 6, 2020

Today we critiqued the sketches from Friday’s Aesthetics Game, played with the major 20th century design movements. We also went over the schedule for the rest of the semester, and looked at which current designers to talk about, plus some other resources. Lecture Notes Zoom recording

19 Aesthetics Game Redux Friday 4/3/20

April 3, 2020

Today we played the Aesthetics games using the major 20th Century design movements over Zoom. Students went into breakout rooms in groups of 3, and collaborated on object/aesthetic combinations on a whiteboard. Monday we’ll look at what everybody did. Lecture notes contain the rules and combos. Lecture Notes

18 Pop Art to Present, plus cylinder sketching

April 1, 2020

Today we finished describing the major 20th century design movements, covering the 1960’s to present day post modernism. Then we sketched cylinders in perspective view, including shade and shadow. Lecture notes Unfortunately, I forgot to record the Zoom lecture. I’ve made it automatic, so this won’t happen again.

17 Modern Movements. Monday 3/30/20

March 30, 2020

Today was the second lecture on Zoom. It was better since I could broadcast from my office. We talked about revised due dates (finish your Design Review 1 and 2 ASAP, critiques due Friday) . Behruz will post a spreadsheet showing who still needs to have their DR reports critiqued. Don’t forget to upload the…

16 Bauhaus and Beyond, Zoom lecture 3/20/20

March 23, 2020

Had our first Zoom lecture today. A bit rough; upload speeds from my home are restricted, so in the future I’ll do them from my office. Next week is Spring Break; do enjoy. I’ll be checking in via Slack if anybody needs a consult. Lecture Notes PDF Lecture Video and Transcript

Baby Bots by Moon Armada

March 22, 2020

Links, zw 2020

A bit creepy, but definitely walking the art/tech line.

Transition to Online Course

March 15, 2020

Hi Folks. Starting tomorrow Monday 3/16, we will be online. See the Slack #general channel for detailed instructions. Basically, those who still have to do their Design Review Presentations will do them in Zoom this Monday and Wednesday at our usual class meeting time. Your pod facilitator will issue the Zoom meeting invitation in your…

Pod Facilitator/Leader Expectations

March 10, 2020

UPDATED for ONLINE 3/15/20 Pod Facilitators/Leaders are very much like session chairs at a scientific or professional conference, with a couple of additional responsibilities. Work with your pod members to decide who will present in which order. You can just ask for volunteers, or set a schedule in advance, or some variant. Log in to…

15 Friday 3/6/20 Aesthetics Movement and Art Nouveau

March 6, 2020

Talked a little about Design Review expectations, starting next week. Looked at Aesthetics Movement, then Art Nouveau. Sketch practice of part of a Mucha print. Lecture Notes

14 Weds 3/4/20 Arts and Crafts 2

March 4, 2020

Today we did a quick review of Gothic styling (Mackey Auditorium), then finished sharing Arts and Crafts product examples. Lecture Notes

Lecture 13, 3/2/2020: Arts and Crafts

March 2, 2020

Today we looked at the Arts and Crafts movement in a bit of detail. We did a knowledge construction exercise, where students presented examples of products in the Arts and Crafts style, and analyzed for common elements. Lecture Notes

Lecture 12, Friday Feb 28, 2020 Gothic to Postmodern, plus shadow

February 28, 2020

Today we looked at Gothic styles, mid 1800s, and then briefly at post modern, bookending our review. Next we’ll do them in more detail. Lecture notes

Ways Of Learning: Guest Lecture by Prof. Kate Goodman

February 26, 2020

Guest Lecture Monday Feb 24, 2020 Notes

11 Sketch Viewpoints, and start 20th Century Design Movements

February 26, 2020

Today we went over the schedule, and decided that it’s polite to respond to posted critiques by the following Wednesday. We considered the importance of viewpoint in sketching an object, to show the most important aspects. We started 20th Century Design Movements, looking at a timeline showing the movements compared to other influences such as…

10 Supernormal Stimuli and Shade/Shadow sketching

February 25, 2020

We looked at a video from Universal Principles of Design on supernormal stimuli: how you can get a big response by tapping into subconscious instincts. Then we did a bit of shade and shadow sketching. Lecture Notes

Guest Lecture: ‘Inspired by Objects’ by Hope Saska

February 14, 2020

February 5, 2020 Slides

09 Cubes and Contour Bias

February 14, 2020

Admin Sketching cubes Universal Principles of Design: Contour Bias Admin: Final (Exam) Expo will be Sunday May 3, 7:30-10 pm in the Idea Forge. Snacks, open to the public. Invite your friends and family. Great projects, and informative reports. However NO CREDIT WITHOUT FEATURED IMAGE. Use Worktrade to get help, or see me or Behruz…

Pods for Presentations

January 31, 2020

Here are the pods for presentations. You’ll be in the same pod all semester, meeting in the same location on presentation days. I’m expecting the graduate students to volunteer as facilitators for two or three of the presentation days (we have a total of 10 presentation days this semester, and 4 grad students per pod).…

08 Upcycle Specs, 1,2, and 3 Point Perspectives

January 31, 2020

Today we went over the specifications and due dates for the Upcycle Project. We talked about the critique method we’ll be using for the presentations: Lerman, Liz. Critical Response Process: A Method for Getting Useful Feedback on Anything You Make, from Dance to Dessert. EBook., 2002. Then we looked briefly at the difference between traditional…

Four representations of design processes, such as a flowchart

07 Process and sketching

January 29, 2020

Today we reflected on real vs ideal design processes, then looked at the plethora of types of sketches used in industrial design. Lecture notes

06 Ideation Techniques

January 27, 2020

Talked about various techniques for generating ideas; what students already had experience with, plus linear techniques ‘False Faces’ and ‘SCAMPER’. Then we did a guided visualization as an example of an intuitive method. Lecture Notes

05 Upcycle examples and Aesthetics Tour

January 27, 2020

We looked at a few examples of upcycling, including Simon Rodia’s Watts Towers, and didn’t have much time for the Aesthetics Tour, so please see the rest of the tour in the Lecture Notes

04 Aesthetics Tour

January 22, 2020

Today we practiced drawing circles, then started the Aesthetics Tour, discussing the aesthetics of Tim Burton’s work, Industrial Chic, Harleys vs Japanese motorcycles, Yakuza vs feminine speech patterns, manga, steampunk, religion and angels, red, white and blue, colonial furniture, and corporate logos. Lecture Notes

Four images illustrating major art theories

03 Definitions of Aesthetics 2

January 21, 2020

We reviewed theories of art, and then went over various definitions of aesthetics. At the end we listed hallmarks of current aesthetics that most folks could identify: Minimalism and Hipster. Lecture Notes

02 Resources and Art definition

January 15, 2020

Today we went over ITLL and Idea Forge resources, heard from Mo Woods in the Project Depo, and talked about major art theories. Andy Goldsworthy as an example of Formalism. Lecture notes.

Mercedes Benz applies the ‘Avatar’ aesthetic

January 14, 2020

Mercedes-Benz unveils scale-covered concept car inspired by Avatar movie

01 First class meeting

January 13, 2020

In our first class meeting (Monday 1/13/20) we started with the Strandbeest bicycle video and did a little critique of it. The walking mechanism was derived from Theo Jansen’s work. Then we went over the syllabus and the initial assignments. Here’s an example of upcycling that I didn’t get to show. t’s a giant ball…

Initial Assignments

January 10, 2020

Table tent: create a table tent (8.5 X 11 inches, folded lengthwise) that displays your name to be read from across the room. Apply an aesthetic. BRING THIS TO EVERY CLASS SESSION ALL SEMESTER. Start a design notebook. Carry it with you always. Continually doodle in it, sketch details of design that catch your eye,…

Spring 2020

January 10, 2020

As of 1/10/2020 there are still a few seats in each section.

Strandbeest Bicycle

December 21, 2019

This is a very well documented design/build process!

Schedule 2020

November 8, 2019

2020 Week Monday Wednesday Friday 1 Jan 13 Syllabus, First assignments: Catme, blog, survey, then aesthetic, upcycle artifact Definitions of art Definitions of Aesthetics 2 Jan 20 No class, MLK day Aesthetics tour (lecture 04) Syllabus agreement due in class. Slack signup and AesDes Perception Survey due at midnight. Blog post 1 due: Aesthetic Explorations…

Phone Sheep

August 17, 2019

Links, Upcycling

https://jeanluc.cornec.de/arbeiten/tribut/?fbclid=IwAR1kZUm-6aEyyApdyBr-Te-FDxpqDJAFzwi07VXbv9Q1Z65vVIkyQFC86Zs Great use of coiled cords; now in short supply.

Final Assignments

April 22, 2019

Hi. I’ll try to collect all of the end-of-semester details here, in rough chronological order. Make a post for Monday 4/22 with your project name and your name as the title. This will be a placeholder so your pod can comment on your presentation regardless of the state of your final blog posts or…

Final Presentation logistics

April 19, 2019

You will have a 15 minute slot for your final presentation. Your content should cover the two written final report blog posts: What and How, Why and What Next? Introduce your project, then present design drawings, budget, and details of the assembly process. Talk about what your original goals were, and what you achieved. YOU…

30 Design Awards

April 19, 2019

Today we looked at a few of the many international design awards. Students selected some interesting winners to look at. Lecture notes: 30 Design Awards

End of Semester Show

April 17, 2019

29: Current designers – Hadid, Pagani, Jobs and Ive

April 17, 2019

29 Current Designers Hadid, Pagani, Jobs and Ive

28 Current Designers

April 15, 2019

We did sketching of metal, talked about schedule and final assignments, and looked at current designers: Virgil Abloh, Renzo Piano, Martha Stewart, Karim Rashid, Ross Lovegrove and Yves Béhar. 28 Current Designers

27 Current Designers: Starck, Precht, Burtt

April 12, 2019

Today we did sketching of glass (look for distortions, shadows, reflections) and talked about the final blog post requirements: Blog posts: April 24 Final Project Report I: What and How. Overall description and photos, then details of what you have made: CAD drawings, fabrication description, costs vs budget, etc. May 1 Final Project Report II:…

26 Chairs: Eames Lounge vs Monobloc

April 11, 2019

We did sketching of spheres, and material surfaces; glossy vs matte. We looked at the Eames Lounge chair, how integrated the design was with the manufacturing process, hence the ‘organic’ aspect of the aesthetic. This was compared to the ubiquitous Monobloc white plastic chair. 26 Chairs Eames Lounge, Monobloc, and Beyond

25 Golden Ratio, then Chairs

April 8, 2019

Today we went over shade and shadows during sketching practice. We finished discussion of Geometric Aesthetics looking at the Golden Ratio, including a video about John Edmark. Then we started looking at chairs as a case study. Chairs have evolved along with other furnishings, and their history is well documented (Chippendale anyone?). We saw some…

24 Anthropomorphic and Geometric Aesthetics

April 5, 2019

Registration for the ATLAS or Engineering Expo is encouraged but optional. Be sure to post images of your main project (design sketches or work-in-progress photos) that I can use for our final show flyer. We did sketching of horizontal cylinders. Shading helps. Then we talked about Baby Face Bias and gender stereotypes in product design.…

23 Magic Factor of 7, Color and Anthropomorphic Effects

April 4, 2019

When planning you have knowns, known unknowns, unknown knowns and unknown unknowns. The last one bites, and makes tasks take 7 times longer than they should. Then we did sketching of upright cylinders using ellipses. We also talked about color spaces (RGB vs CMYK and HSB) and Pantone Color of the Year. Then we started…

22 Color

April 1, 2019