Jean Hertzberg
192 posts
http://jeanbizhertzberg.comI am the instructor and designer of Aesthetics of Design, and an Associate Professor of Mechanical Engineering at the University of Colorado Boulder.
Blog and Blog Comment/Critique Policies
A blog post will be due each week, Wednesday at midnight. If Prof. H. has not set a specific topic, blog about your progress on the current project. In weeks with a major design report due (Upcycle, Main project preview, or Final), the design review report will be the blog subject. These major posts will…
Read More Your first log-in and how to make a post
Hello, Instructions on your first log-in and making a post can be found in the PDF below. HowToMakeAPost If you find any mistakes/ have questions, please contact me via Slack. Best, Behruz
Read More Zotero Library Access
Here’s how to get access to our Zotero online library. Zotero is a citation management tool like Endnote, Mendeley, Bibme, Citation Machine, etc. . Here I’ll describe how to get access to our group library “AesDes” where you can find references for the readings for our class as well as other texts, papers and websites…
Read More Schedule 2021 Spring
2021 This will get more filled in and adjusted as time goes on. It’s still hard to predict how fast we’ll be going. Week Monday Wednesday Friday 1 Jan 11, no class No class We’ll meet over Zoom from 11:30 to 12:20 MST. Link is in Canvas and Slack. Topics: Welcome, syllabus, first assignments (copyright,…
Read More Initial Assignments 2021
Start a design notebook. Carry it with you always. Continually doodle in it, sketch details of design that catch your eye, practice shading and rendering etc. Read the syllabus. Really. Upload signed agreement (last page) in Canvas by midnight Wednesday January 20. Complete the AesDes Perception Survey by midnight Friday January 22! You will receive…
Read More If You Just Enrolled
Please read the syllabus and the initial assignments. You can get caught up reading the lecture notes and/or watching the recordings of the lectures; these are linked on the schedule. Then send an email to Behruz, our TA, and ask him to set you up with Slack workspace access and a login to AesDes.org. Send…
Read More Is Aesthetics in Design the right course for you?
I’m writing to give you a bit more information about the course, and get you thinking about your design projects for the course. You might have already gotten most of this in an email, but I’m always tweaking things, so please read again. This is an experimental course. We will be studying how to improve…
Read More Welcome! Getting Ready for Spring 2021
Wow, it’s past time to update all this! Happy New Year! I want to welcome all students to the class this semester. This class can be as large as needed, and is open to all upper division students and grad students in the College of Engineering here at the University of Colorado Boulder, including Creative…
Read More 26 Apple’s Aesthetic: Jobs and Ive. Friday 4/24/20
Last lecture of the semester, although we have two more days of presentations (M,W) next week, plus the Expo on Sunday May 3, 7:30-9:30 pm, as a Zoom event. See Slack for details. Lecture Notes Partial Zoom recording
Read More Perfectly Useless Products
https://www.theuncomfortable.com/ Chindogu is in contrast to perfectly useless objects by artist Katerina Kamprani.
Read More Chindogu, the Art of Almost Un-Useless
A Chindogu is an object that you think could be a real product, but is not quite ready for prime time. http://www.chindogu.com/
Read More 25 Chairs: Eames Lounge to Monobloc and Beyond. Friday April 17, 2020
Today we looked at the evolution of chairs from 1950’s to present, embodied by the Eames Lounge chair and the ubiquitous Monobloc resin chair. We also looked at rendering glossy vs matte surfaces in hand sketching. Lecture Notes Zoom recording
Read More 24 Spheres, then Case Study: the Chair
We looked at sketching spheres. Shading is the key. Then we did breakout rooms so folks could discuss their projects. Then we looked at the evolution of the modern chair, from Thonet with his bentwood manufacturing innovations up to Charles and Ray Eames. Designers were inspired by both technology and previous designers. Lecture notes Zoom…
Read More 23 Anthropomorphic and Geometric Aesthetics
Today we finished up content from Universal Principles of Design. Anthropomorphic effects play in to our liking of human shapes, and geometric effects include our love of symmetry and the number 3. Lecture notes
Read More 22 Color and Magic Factor of 7. Friday April 10, 2020.
In research or design, any time you are doing something new, it will take you 7 times longer than you think it should. Why? The Unkown Unknown; a pandemic for example. We also talked about color; nomenclature (Pantone, color spaces), and ‘aesthetic’ combinations. A bit of physics and human visual perception. Lecture notes
Read More 21 Black, White, Red effects and Horizontal Cylinder Sketching
We watched videos from Universal Principles of Design on Black, White and Red effects. More on color on Friday. We also sketched horizontal cylinders. Lecture Notes Zoom recording
Read More 20 Aesthetics Game Critique
Today we critiqued the sketches from Friday’s Aesthetics Game, played with the major 20th century design movements. We also went over the schedule for the rest of the semester, and looked at which current designers to talk about, plus some other resources. Lecture Notes Zoom recording
Read More 19 Aesthetics Game Redux Friday 4/3/20
Today we played the Aesthetics games using the major 20th Century design movements over Zoom. Students went into breakout rooms in groups of 3, and collaborated on object/aesthetic combinations on a whiteboard. Monday we’ll look at what everybody did. Lecture notes contain the rules and combos. Lecture Notes
Read More 18 Pop Art to Present, plus cylinder sketching
Today we finished describing the major 20th century design movements, covering the 1960’s to present day post modernism. Then we sketched cylinders in perspective view, including shade and shadow. Lecture notes Unfortunately, I forgot to record the Zoom lecture. I’ve made it automatic, so this won’t happen again.
Read More 17 Modern Movements. Monday 3/30/20
Today was the second lecture on Zoom. It was better since I could broadcast from my office. We talked about revised due dates (finish your Design Review 1 and 2 ASAP, critiques due Friday) . Behruz will post a spreadsheet showing who still needs to have their DR reports critiqued. Don’t forget to upload the…
Read More 16 Bauhaus and Beyond, Zoom lecture 3/20/20
Had our first Zoom lecture today. A bit rough; upload speeds from my home are restricted, so in the future I’ll do them from my office. Next week is Spring Break; do enjoy. I’ll be checking in via Slack if anybody needs a consult. Lecture Notes PDF Lecture Video and Transcript
Read More Transition to Online Course
Hi Folks. Starting tomorrow Monday 3/16, we will be online. See the Slack #general channel for detailed instructions. Basically, those who still have to do their Design Review Presentations will do them in Zoom this Monday and Wednesday at our usual class meeting time. Your pod facilitator will issue the Zoom meeting invitation in your…
Read More Pod Facilitator/Leader Expectations
UPDATED for ONLINE 3/15/20 Pod Facilitators/Leaders are very much like session chairs at a scientific or professional conference, with a couple of additional responsibilities. Work with your pod members to decide who will present in which order. You can just ask for volunteers, or set a schedule in advance, or some variant. Log in to…
Read More 15 Friday 3/6/20 Aesthetics Movement and Art Nouveau
Talked a little about Design Review expectations, starting next week. Looked at Aesthetics Movement, then Art Nouveau. Sketch practice of part of a Mucha print. Lecture Notes
Read More 14 Weds 3/4/20 Arts and Crafts 2
Today we did a quick review of Gothic styling (Mackey Auditorium), then finished sharing Arts and Crafts product examples. Lecture Notes
Read More Lecture 13, 3/2/2020: Arts and Crafts
Today we looked at the Arts and Crafts movement in a bit of detail. We did a knowledge construction exercise, where students presented examples of products in the Arts and Crafts style, and analyzed for common elements. Lecture Notes
Read More Lecture 12, Friday Feb 28, 2020 Gothic to Postmodern, plus shadow
Today we looked at Gothic styles, mid 1800s, and then briefly at post modern, bookending our review. Next we’ll do them in more detail. Lecture notes
Read More Ways Of Learning: Guest Lecture by Prof. Kate Goodman
Guest Lecture Monday Feb 24, 2020 Notes
Read More 11 Sketch Viewpoints, and start 20th Century Design Movements
Today we went over the schedule, and decided that it’s polite to respond to posted critiques by the following Wednesday. We considered the importance of viewpoint in sketching an object, to show the most important aspects. We started 20th Century Design Movements, looking at a timeline showing the movements compared to other influences such as…
Read More 10 Supernormal Stimuli and Shade/Shadow sketching
We looked at a video from Universal Principles of Design on supernormal stimuli: how you can get a big response by tapping into subconscious instincts. Then we did a bit of shade and shadow sketching. Lecture Notes
Read More 09 Cubes and Contour Bias
Admin Sketching cubes Universal Principles of Design: Contour Bias Admin: Final (Exam) Expo will be Sunday May 3, 7:30-10 pm in the Idea Forge. Snacks, open to the public. Invite your friends and family. Great projects, and informative reports. However NO CREDIT WITHOUT FEATURED IMAGE. Use Worktrade to get help, or see me or Behruz…
Read More Pods for Presentations
Here are the pods for presentations. You’ll be in the same pod all semester, meeting in the same location on presentation days. I’m expecting the graduate students to volunteer as facilitators for two or three of the presentation days (we have a total of 10 presentation days this semester, and 4 grad students per pod).…
Read More 08 Upcycle Specs, 1,2, and 3 Point Perspectives
Today we went over the specifications and due dates for the Upcycle Project. We talked about the critique method we’ll be using for the presentations: Lerman, Liz. Critical Response Process: A Method for Getting Useful Feedback on Anything You Make, from Dance to Dessert. EBook., 2002. Then we looked briefly at the difference between traditional…
Read More 07 Process and sketching
Today we reflected on real vs ideal design processes, then looked at the plethora of types of sketches used in industrial design. Lecture notes
Read More 06 Ideation Techniques
Talked about various techniques for generating ideas; what students already had experience with, plus linear techniques ‘False Faces’ and ‘SCAMPER’. Then we did a guided visualization as an example of an intuitive method. Lecture Notes
Read More 05 Upcycle examples and Aesthetics Tour
We looked at a few examples of upcycling, including Simon Rodia’s Watts Towers, and didn’t have much time for the Aesthetics Tour, so please see the rest of the tour in the Lecture Notes
Read More 04 Aesthetics Tour
Today we practiced drawing circles, then started the Aesthetics Tour, discussing the aesthetics of Tim Burton’s work, Industrial Chic, Harleys vs Japanese motorcycles, Yakuza vs feminine speech patterns, manga, steampunk, religion and angels, red, white and blue, colonial furniture, and corporate logos. Lecture Notes
Read More 03 Definitions of Aesthetics 2
We reviewed theories of art, and then went over various definitions of aesthetics. At the end we listed hallmarks of current aesthetics that most folks could identify: Minimalism and Hipster. Lecture Notes
Read More 02 Resources and Art definition
Today we went over ITLL and Idea Forge resources, heard from Mo Woods in the Project Depo, and talked about major art theories. Andy Goldsworthy as an example of Formalism. Lecture notes.
Read More Mercedes Benz applies the ‘Avatar’ aesthetic
Mercedes-Benz unveils scale-covered concept car inspired by Avatar movie
Read More 01 First class meeting
In our first class meeting (Monday 1/13/20) we started with the Strandbeest bicycle video and did a little critique of it. The walking mechanism was derived from Theo Jansen’s work. Then we went over the syllabus and the initial assignments. Here’s an example of upcycling that I didn’t get to show. t’s a giant ball…
Read More Initial Assignments
Table tent: create a table tent (8.5 X 11 inches, folded lengthwise) that displays your name to be read from across the room. Apply an aesthetic. BRING THIS TO EVERY CLASS SESSION ALL SEMESTER. Start a design notebook. Carry it with you always. Continually doodle in it, sketch details of design that catch your eye,…
Read More Schedule 2020
2020 Week Monday Wednesday Friday 1 Jan 13 Syllabus, First assignments: Catme, blog, survey, then aesthetic, upcycle artifact Definitions of art Definitions of Aesthetics 2 Jan 20 No class, MLK day Aesthetics tour (lecture 04) Syllabus agreement due in class. Slack signup and AesDes Perception Survey due at midnight. Blog post 1 due: Aesthetic Explorations…
Read More Phone Sheep
https://jeanluc.cornec.de/arbeiten/tribut/?fbclid=IwAR1kZUm-6aEyyApdyBr-Te-FDxpqDJAFzwi07VXbv9Q1Z65vVIkyQFC86Zs Great use of coiled cords; now in short supply.
Read More Final Assignments
Hi. I’ll try to collect all of the end-of-semester details here, in rough chronological order. Make a post for Monday 4/22 with your project name and your name as the title. This will be a placeholder so your pod can comment on your presentation regardless of the state of your final blog posts or…
Read More Final Presentation logistics
You will have a 15 minute slot for your final presentation. Your content should cover the two written final report blog posts: What and How, Why and What Next? Introduce your project, then present design drawings, budget, and details of the assembly process. Talk about what your original goals were, and what you achieved. YOU…
Read More 30 Design Awards
Today we looked at a few of the many international design awards. Students selected some interesting winners to look at. Lecture notes: 30 Design Awards
Read More 29: Current designers – Hadid, Pagani, Jobs and Ive
29 Current Designers Hadid, Pagani, Jobs and Ive
Read More 28 Current Designers
We did sketching of metal, talked about schedule and final assignments, and looked at current designers: Virgil Abloh, Renzo Piano, Martha Stewart, Karim Rashid, Ross Lovegrove and Yves Béhar. 28 Current Designers
Read More 27 Current Designers: Starck, Precht, Burtt
Today we did sketching of glass (look for distortions, shadows, reflections) and talked about the final blog post requirements: Blog posts: April 24 Final Project Report I: What and How. Overall description and photos, then details of what you have made: CAD drawings, fabrication description, costs vs budget, etc. May 1 Final Project Report II:…
Read More 26 Chairs: Eames Lounge vs Monobloc
We did sketching of spheres, and material surfaces; glossy vs matte. We looked at the Eames Lounge chair, how integrated the design was with the manufacturing process, hence the ‘organic’ aspect of the aesthetic. This was compared to the ubiquitous Monobloc white plastic chair. 26 Chairs Eames Lounge, Monobloc, and Beyond
Read More 25 Golden Ratio, then Chairs
Today we went over shade and shadows during sketching practice. We finished discussion of Geometric Aesthetics looking at the Golden Ratio, including a video about John Edmark. Then we started looking at chairs as a case study. Chairs have evolved along with other furnishings, and their history is well documented (Chippendale anyone?). We saw some…
Read More 24 Anthropomorphic and Geometric Aesthetics
Registration for the ATLAS or Engineering Expo is encouraged but optional. Be sure to post images of your main project (design sketches or work-in-progress photos) that I can use for our final show flyer. We did sketching of horizontal cylinders. Shading helps. Then we talked about Baby Face Bias and gender stereotypes in product design.…
Read More 23 Magic Factor of 7, Color and Anthropomorphic Effects
When planning you have knowns, known unknowns, unknown knowns and unknown unknowns. The last one bites, and makes tasks take 7 times longer than they should. Then we did sketching of upright cylinders using ellipses. We also talked about color spaces (RGB vs CMYK and HSB) and Pantone Color of the Year. Then we started…
Read More Categories
This Semester’s Students
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Abdulrahman Nashawi
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Austin Maes
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Austin Ross
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Benjamin Chang
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Benjamin Robles
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Brooke Shade
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Charles Keely
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Christopher Lehr
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Davis Butte
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Davis Robertson
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Daniel Straub
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Emily Jordan
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Ethan Elshyeb
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Fiona Bell
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George
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Hailee Pritchard
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Hannah Walsh
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Isabella Colosimo
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Jason Fontillas
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Jamie Frankel
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Jackson Hootman
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Joseph Knapp
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Justin Engbrecht
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Justin Lim
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Kaiya Wahl
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Kensue Kiatoukaysy
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Kevin Yang
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Mary Rahjes
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Miles Radakovitz
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Nathaniel Wang
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Nicole Leon-Molina
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Noah Verspohl
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Patrick Bodine-Ellison
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Paul Tapsall
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Max Armstrong
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Rhys Rueffert
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Ryan Weatherbee
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Thomas Buckholtz
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Victoria Rios
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Will Tse
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Xiang Luo
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Zach Aldrich
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Jean Hertzberg