For my main project, I have decided to create a hologram based on one of the most successful advertising campaigns ever executed. My project is inspired by the iTunes and iPod TV commercials and web, print, and billboard advertisements that were widespread from early 2000 to 2011. Chances are you will recognize these iconic figures as dancing silhouettes against vibrantly colored backgrounds. Images are shown below:
I also recommend taking a peek at this highly informative website outlining the specifics and scope of the iTunes advertising campaign:
I remember these campaigns vividly as they were highly influential during my preteen and teenage years, so as I look back now, first of all, I feel uncomfortably old, and secondly, I am incredibly reminiscent. It is fascinating to see how far Apple has come especially as Apple Music and other streaming services continue to grow in success. This is just one of many reasons I am fascinated by the tech industry. You never quite know what lies around the corner and you certainly have no way of knowing what’s to come ten years down the line.
Anyway, for my course project, I plan to use this inspiration as fuel for my aesthetic design. I will create innovative hologram video footage (4 panels) in Adobe Premiere and will create colorful dancers painted across a black background.
My video and hologram will also incorporate music. I plan to use something lively and light-hearted such as Daft Punk’s “Get Lucky.” This song was popular during my teen years and was often advertised with Apple products creating even greater significance in regards to its use in my final project.
Beyond this, previously created holograms are a great source of inspiration for me. I continue to experiment with techniques and materials and look forward to refining my design to create as clear and as large an image as possible. The photo below shows a hologram video available on Youtube.