Aesthetics Exploration: Cactus Jack

The Cactus Jack aesthetic is very interesting. The founder of this aesthetic is Jacques Bermon Webster II also known as Travis Scott. He is an American rapper, singer, and producer who has achieved four number-one hits on the US Billboard Hot 100. Travis Scott is originally from Houston Texas. He also created a notorious song called SICK MODE ft DRAKE. This was played throughout thousands of college house parties, breaking eardrums. Travis Scott is also very well known in the pop media for his Travy patty. He collaborated with McDonalds to make his own personal burger. Not to be confused with the Mr. Beast Burger.

Now to the Cactus Jack. The Cactus Jack Records is a label that was founded by Travis Scott in 2017. Including Travis Scott, other rappers Sheck Wes, Don Toliver, SoFaygo, and WonaGurl also signed to Cactus Jack Records. In an interview, Travis Scott expresses “I’m not doing it to have financial control over my music. I want first and foremost to help other artists, launch new names, to provide opportunities. I want to do for them what happened to me, but better.”

Cactus Jack really saw some real exposure on December 21st, 2017. The pop world would see one of the most iconic duos in rap history. A collaboration with Travis Scott and Quavo from the Migos would release one of the best pieces- Huncho Jack. This album charted at number 3 on the Billboard 200.

Other outstanding Releases include Astroword by Travis Scott, Mudboy by Sheck Wes, Heaven or Hell and Life of a Don by Don Toliver, Pink Heartz by SoFaygo, and more.

As for the edit. These photos were well-thought-out masterpieces. In the background, you can see a sunset of blue and orange. You can also see what looks like outlines of mountains. In the forefront, you can see the jack boys in masks posted up next to cars. These are not just any cars. These are some of the most iconic 1990s Japanese cars. One in particular is the yellow rx7. Another one hiding in the background is an mk4 supra.

These all include a mind trip aesthetic. This is why it is grainy and looks blurry when looking at it. You can also see that the lights are bright neon lights like something you would see in New York City. The video depicts a nightlife full of crime and a sense of freedom. While the cars illegally rev their modified cars and do donuts, it is a scene of chaos. The betting and gun flashing also add a layer of chaos. Towards the end, the camera angles are well choreographed and show unity with the other characters.

References

“Travis Scott’s Cactus Jack Records: What You Need to Know About Each Artist”. Complex. Archived from the original on December 16, 2019. Retrieved December 29, 2019.
“Hit Producer WondaGurl Signs Global Co-Publishing Deal With Sony/ATV, Cactus Jack”. Variety. July 21, 2020. Retrieved November 3, 2020.
“Hit Producer WondaGurl Signs Global Co-Publishing Deal With Sony/ATV, Cactus Jack”. Variety. July 21, 2020. Retrieved July 22, 2020.
“Travis Scott Announces New Label “Cactus Jack Records””. HotNewHipHop.com. March 6, 2017. Archived from the original on March 6, 2017. Retrieved March 6, 2017.