I took a look at vaporwave, a musical and visual retro/90’s aesthetic that is both a reflection and criticism of consumerism. The word vaporwave stems from the word vaporware: computer software that is announced but never released. Vaporwave started as an Internet-only style arising from artists like Ariel Pink and James Ferraro. Both Macintosh Plus and Blank Banshee are attributed to solidifying the genre and garnering wider appeal. The vaporwave aesthetic is a deconstruction of ideas of consumerism because of artistic emphasis on commercial music and branding.