My existing web design fits clearly in the Modern aesthetics of the early 21st century. Clean colors, strong lines, geometry mixed with rigidity… it speaks to professionalism, organization, and confidence.
But in order to cast my project in a few different aesthetics, I first look at the classy but gaudy artistic styles of the Art Deco movement. Borrowing inspiration from galleryhip.com, I created the front page styled in that shimmery, elitist aesthetic.
That turned out pretty great! But it kind of makes me sick, so let’s go for something a little bit more organic. Something with a well-established historical relevance and wildly different approach. Maybe some curves and details reminiscent of Arts & Crafts… How about Medieval manuscript? Illuminated letters and all, borrowed from ArtOfTheBooke on etsy.com
Nah, that’s not really doing it for me. Kinda cool and hits at historicity, but not really what I’m going for. What if I try something modern and sleek, something that’s not so complicated but still has great curves mixed with some straight lines, but that feels pretty machined? I know! “Streamline”….
That’s pretty neat, got a lot of colors and lines, feels very stylish and confident. But it’s got too much going on. Too much “shape” to it.