The aesthetic I have chosen to discuss is tropical. I chose this aesthetic because I think that it captures a feeling of relaxation and fun that I enjoy. It is used very commonly in modern clothing and architecture, as well as art. It is difficult to say exactly when the tropical aesthetic was created. I would argue that the original tropical aesthetic was developed by native people living in tropical climates. The picture below shows an example of a native building that I would consider part of the tropical aesthetic.
As western cultures started to interact with native tropical cultures I think that western culture started to bring in aspects of the tropical aesthetic. I think that the tropical aesthetic started to take its current form when these tropical locations became places that people visited for enjoyment. This shifted the tropical aesthetic from more of a cultural background to an aesthetic that meant vacation. Many places have tried to capitalize on this aesthetic and use it as a way to draw people to their location. For example, below is a picture of an advertisement for Miami. It uses the tropical aesthetic to make people who may live in different areas want to visit. The tropical aesthetic in my opinion is the most powerful for people who don’t live in warm areas because it allows for some imagination about a place far away from where you live.
Along with this, many of the other companies use the aesthetic to try to bring people to their products. For example popular clothing brand Tommy Bahama markets its products by emphasizing the relaxing tropical lifestyle. People commonly associate clothing like this with fun, a common party theme is “Hawaiian T-shirt” trying to capture the upbeat and leisurely nature of the tropical aesthetic.
At the heart of the modern tropical aesthetic I think is a desire to capture an ideal lifestyle. I think that in the modern world people have become very caught up in a very fast paced contemporary lifestyle. The tropical aesthetic aims to represent a picture of an easy going lifestyle that many people wish that they could enjoy more often. Along with this the tropical lifestyle aims to capture the image of the perfect outdoor landscape for relaxation. Someone at work in a snow covered Minnesota office can hang up a tropical calendar to think about a time that they were on vacation in Hawaii and be able to forget about their problems.
Featured picture: https://aesthetics.fandom.com/wiki/Tropical?file=Wp1895640.png
Picture 2: https://inhabitat.com/pole-houses/