What is cottagecore?
Cottagecore is a recently popularized aesthetic which romanticizes western agricultural life, skills, and crafts. At the root, the aesthetic is centralized around living harmoniously with nature and indulging only in simple pleasures. Typically, cottagecore aesthetics include areas such as open fields, woods, gardens, and farms; however, even in locations not grounded in nature, aspects of the aesthetic can be found in lifestyle choices and belongings.
As an aesthetic, cottagecore was seen as early as 2017 on sites like Tumblr, but the term was popularized in the Spring of 2019 through social media platforms TikTok and Instagram. However, with the rise of the COVID-19 pandemic, and around the time of the initial lock-downs in the united states, rates for the search of cottagecore started to steadily increase. But, in the late Fall of 2020, there was a significant rise in interest in cottagecore. Perhaps as the days got shorter, the temperatures got colder, and the pandemic got worse people sought a different reality that embraces love and peace. Maybe, people desired to be released from our society’s systematic ties with status and wealth. Certainly, this sense of escapism from modern ailments is an alluring force the drives the cottagecore aesthetic.
As mentioned before, cottagecore’s foundations revolve around nature and its beauty. Thus, visuals for this aesthetic include natural landscaping, plants, and flowers. Often, surrounding nature is brought indoors to enjoy, such freshly cut flowers in a vase or pressed petals. The cottagecore aesthetic embodies the feminine elements of nature even though gardening and farming tasks are not dainty and are very labor-intensive. Whatsoever, the fashion associated with cottagecore is typically long and flowy dresses or skirts with layers. Lace, delicate patterns, and embroidery are also seen in cottagecore. Colors for apparel are usually neutral or pastel colors that can be found in nature (like baby blues, blush pinks, and olive greens) and can appear faded.
Activities from cottagecore include crafting, walking, gardening, and picking flowers and fruit. Most, if not all, activities are located near the residence, and even craft materials are sourced from the surrounding area. For example, some crafts are baskets made off twigs, daisy chain crowns, and birdhouses. Sewing, embroidery, crocheting, knitting, and painting are other crafts that can become works of art. Also, other activities which include writing poetry, reading, having picnics, and cooking have become a part of the cottagecore aesthetic. In fact, cooks and bakers are sharing videos and recipies for cottagecore pies, bread, and other food.