Designer Louise Fili

For my inspiring designer, I’ve chosen Louise Fili.

Fili is a graphic designer, born in New Jersy in 1951 her work is heavily influenced by art deco and retro-futurism. She was ecuated and practiced in New York but her designs draw on Italian and Dutch styles and motifs.





Being a graphic designer, most of her work leans heavily upon typography, and she designed three typfaces: Mardell, an itallian futuerist font, Montecantini, and Marseille, taking on a more art-deco style. The fonts are an extension of her characteristic style, the characters themselves becoming elements of pattern, emphasis and contrast.

What I find most compelling about her work is the color schemes she chooses, and how they pair with the typeface they frame. She uses reduced color palets of desaturated tones, using patterns and outlines to gnerate contrast. The color schemes are non-obvious and unique, but they come together in compelling and unexpected ways.


Design Connoiseur: An Eclectic Collection of Imagery and Type, New York: Allworth Press, 2000


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2 Comments. Leave new

  • Ankit Karkhanis
    March 5, 2023 11:08 pm

    Hello Aidan,
    I really appreciate your post and how it highlights Fili’s focus on typography and her ability to combine traditional design elements with modern aesthetics. Excellent job on providing insights into Fili’s design process, and the examples of her work. As someone with a genuine interest in graphic design, I thoroughly enjoyed reading this post. I would really appreciate it if you could give any insights on some of the names of those fonts as I would love to implement those in some of my work.

  • I like how you addressed both the typeface as both the font and also the color scheme and how they play together. I had never considered that before. Have you used any of her work in anything you have done or written?


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