I chose Tyler The Creator for my blog post because it was the first designer to pop into my mind. Love him or hate him, he’s made huge contributions to music, fashion, and pop culture as a whole. I will even say that he has created his own aesthetic and style that can be easily recognized if you have seen or heard it before.
At this point his clothing brand, Golf Wang, is a little bit played out and not as trendy as it once was, but in the last decade or so, the brand made a huge splash. The design that comes to mind and is easily the most recognizable is the blue background with flames over the top. Say what you want about the design. I think it looks childish, but also really good.
I know I may be a little bit biased towards his clothes because I like him as a musician, but what I really like about the design is how there’s nothing insanely groundbreaking or intricately detailed. He takes a stylish cut of a certain piece of clothing, picks a simple pattern like stripes, flames, or nothing, then he picks some bright colors. The clothes in general are just regular street clothes, but it is the simplicity and the colors chosen that make the clothes look good.
I think Tyler the Creator and the Golf Wang brand exemplify how you don’t need to be incredibly technically artistic as long as you have an eye for how good colors will look next to each other. Most of the Gold Wang clothes I’ve seen are one solid color with a logo in the middle. A lot of the clothes have stripes, some used to have flowers, and of course, some used to have flames, but for the most part, it is all about colors.
I think designing clothes is impressive, but looking at Golf Wang, it seems like it is much easier than it sounds. I haven’t looked into it, but maybe I should.